Guide
Roofing lead generation after a storm: a working playbook
The company that calls first after a storm books the inspections. Here is how we run it: list within a day, callers on it within three, a lead manager chasing the claim, and texts for the homeowners who don't pick up.
In this guide
Day 0–1: the list
Storm path and hail swath cross-referenced with home age, ownership and equity, skip-traced. Older roofs, longer ownership and owner-occupied first.
Day 1–3: calling
Scripts written for the homeowner who has never filed a claim and for the one who has had three roofers at the door already. The ask is an inspection, not a sale. Existing accounts with a new territory go live same day; new accounts in three business days.
Inspection to contract: the lead manager
Confirm the inspection, coordinate the adjuster meeting, chase the documents, follow up the supplement. This stretch is where roofing pipelines leak, and it's a full-time job after a real storm.
Texting the ones who don't answer
Photo requests, inspection reminders and claim updates by SMS, on the same list the callers work. Quoted on volume.
Questions people ask
Retail or insurance work?
Both. The script and the follow-up differ; tell us which on the scoping call.
Can you be on a storm fast?
Same day for an existing account with a new territory; three business days for a new account.
What does it cost?
Calling from $1,100 per month per dedicated caller. Lead management and texting quoted on scope.
Talk it through with the founders
One 30-minute call. Bring your market and your numbers; leave with a plan.